I help race directors and event organizers promote their races and race series with professional graphics, thoughtful content calendars, and consistent social media content leading up to race day. Whether you’re organizing a local 5K, a marathon, a trail race, or a multi-event race series, you can get the marketing support you need without hiring a full-time social media manager or committing to an expensive agency.
I want to help you focus on putting on a great race while I get the word out for you.
What’s Included
Custom Social Media Graphics: Professional, on-brand graphics that help your race stand out in crowded social feeds. Content can be tailored to your event’s branding, audience, and marketing goals.
Content Calendars: A planned schedule of posts leading up to race day, so you’re not scrambling to figure out what to publish next. Each calendar is built around your race timeline, registration deadlines, and key promotional moments.
Content for Your Social Channels: A coordinated content plan for the social media platforms your event uses, such as Instagram and Facebook. Content ideas and graphics can be adapted to suit each channel and its audience.
Race and Registration Promotion: Keep runners informed and give them reasons to sign up with content highlighting registration deadlines, race distances, course details, event features, training milestones, race-day logistics, medals, and more.
Race Series Support: Managing multiple events? I can help create a consistent social media presence across an entire race series, with content that promotes individual races while building recognition for the series as a whole.
A Plan You Can Actually Use
Content calendars and graphics are organized for review and approval, giving your team a clear plan for what to post and when. Depending on your package, content can be prepared for your team to publish or include additional posting support.
What I Don’t Offer
I’m focused on the planning and creative work that happens before race day. This keeps the service streamlined and affordable.
- Professional photography: I don’t provide professional race photos or event photography.
- Videography: I don’t film races, produce on-site video, or provide professional video production.
- In-person race-day coverage: I don’t travel to events to capture live updates, stories, or race-day content.
- On-site event marketing: Services are delivered remotely, so your team handles on-site content capture and event coverage.
Have a team member, photographer, or volunteer who can capture photos and videos? Great! Those assets can help bring your social media content to life. I can help you plan how to use them as part of your broader promotional calendar.
A More Affordable Alternative to an Agency
Not every race needs a full-service marketing agency or a dedicated social media employee. Sometimes, you just need someone who can help you plan ahead, create quality graphics, and keep your social channels active.
My services are designed for race directors who want professional, consistent social media support without the overhead of a full-time hire or the cost of a large agency. You get a defined scope of work tailored to your event, with the flexibility to work together on a single race or an entire series.
Let’s Get Your Race on More Publicity!
Tell me about your event, your timeline, and what you need help with. We’ll figure out a practical approach that works for your race and your budget.